For centuries, floral, fruity perfumes have been considered ‘feminine’ while spicy, woody scents have been labelled

For centuries, floral, fruity perfumes have been considered ‘feminine’ while spicy, woody scents have been labelled ‘for men’. But those days of limiting gendered marketing are coming to an end. More and more fragrance brands are jumping on the gender-neutral bandwagon, either removing gender from their promotional materials entirely or pointedly selling themselves as unisex. This summer, Liberty London reported a 40 per cent rise in androgynous perfume sales online and in store. This is welcome news because nice smells have universal appeal. Modern buyers are hunting for scents that suit their personalities. Neutral options are trickling into the market, too – those crisp, clean, soapy scents that are neither traditionally ‘feminine’ nor ‘masculine’. These make excellent choices for men and women who don’t quite feel brave enough to buy a fragrance they’d previously associated with the opposite gender to that with which they identify. Of course, there’s nothing stopping you buying one of the many perfumes still labelled ‘Her’ or ‘Pour Homme’, but we appreciate that doing so requires more confidence, so have stuck to non-gendered scents in stylish, minimalist bottles for this ro...