For those competitive deal-seekers who consider smart shopping a sport: one of your favorite holidays is up on us. Amazon Prime Day 2019 begins at 12 a.m. pacific time on Monday, July 15, and ends at 11:59 p.m. pacific time on Tuesday, July 16th. That’s 48 hours straight of deals, the longest Prime Day on record. Before you start compiling your wishlist, see our roundup of highlights of the week you can check out now in the gallery above. Keep in mind that competitors like Walmart and Target are throwing in their sales too, some of which beat out the Amazon prices. Slickdeals has compared the price tags and will be updating the weekly highlight deals. After you’ve got your must-haves in mind, make sure you’re registered for Amazon Prime ahead of Prime Day. Some savvy shoppers use the trial Prime subscription to take advantage of the sale, although a whopping 73 percent of people who try the membership end up becoming full-fledged paid subscribers, according to Slickdeals. And 91 percent of first-year members end up signing up for a second year of Amazon Prime. So… be prepared to commit to the service. While free items are the most popular searches for Ama...